We understand the importance of privacy and are committed to protecting the personal information of our customers. This privacy policy explains how we collect, use, and disclose personal information that we collect through our website. By using our website, you consent to the collection and use of your personal information as described in this privacy policy.
Information We Collect
We collect and use personal information for the purpose of providing our services, improving our website, and communicating with our customers. The types of personal information we may collect include:
- Contact Information: We may collect your name, email address, phone number, and mailing address when you create an account or place an order.
- Payment Information: We may collect payment information, such as credit card or PayPal information, when you place an order on our website.
- Website Usage Information: We may collect information about how you use our website, such as the pages you visit, the products you view, and the links you click. We use this information to improve our website and provide a better user experience.
- Communication Information: We may collect information about your communication with us, such as the contents of emails or messages sent through our website.
- Comments or Reviews: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
How We Use Your Information
We use your personal information for the following purposes:
- To Process Your Orders: We use your contact and payment information to process and fulfill your orders and provide customer support.
- To Communicate with You: We use your contact information to communicate with you about your orders, account, and other updates related to our website.
- To Improve Our Website: We use website usage information to improve our website and provide a better user experience.
- To Send Marketing Communications: We may use your contact information to send marketing communications about our products and services. You may opt-out of receiving marketing communications at any time by contacting us or by using the unsubscribe link in the email.
Third-Party Service Providers
We use third-party service providers to help us provide our services and improve our website. These third-party service providers include:
- Google Analytics: We use Google Analytics to collect and analyze website usage information. Google Analytics collects information about your use of our website, including your IP address. This information is used to improve our website and provide a better user experience. You can learn more about how Google uses your information here: https://policies.google.com/privacy.
- MailPoet: We use MailPoet to send marketing communications to our customers. MailPoet collects your name and email address for the purpose of sending these communications. You can learn more about MailPoet’s privacy policy here: https://www.mailpoet.com/privacy-policy/.
- We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft privacy statement: https://privacy.microsoft.com/privacystatement.
Security
We take appropriate measures to protect your personal information from unauthorized access, alteration, or disclosure. We use industry-standard encryption technology to protect your payment information when you place an order on our website.
California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
Categories of Personal Information Collected
The categories of personal information we may collect include:
- Identifiers: Such as name, email address, IP address, and device ID.
- Personal Information: Such as billing information and other similar financial information.
- Protected classification characteristics: Such as age, gender, and other demographic information.
- Commercial information: Such as transaction and purchase history.
- Internet or other similar network activity: Such as browsing history and interactions with our website.
- Geolocation data: Such as the location of your device.
Sources of Personal Information
We collect personal information directly from you and may also obtain information from third-party sources, service providers, and publicly available databases.
Purposes for Collecting Personal Information
We collect personal information for the following purposes:
- To provide and fulfill the services or products you request.
- To process transactions and send transaction-related communications.
- To personalize your experience on our website.
- To improve our website, products, and services.
- To send periodic emails and other communications about our products or services.
- To comply with legal requirements and respond to lawful requests.
Sharing Personal Information
We may disclose your personal information to third parties for business purposes, including but not limited to:
- Service providers for website hosting, data analysis, and other support services.
- Third-party advertising and marketing partners.
- Legal authorities and law enforcement agencies as required by law.
We do not sell your personal information.
Your California Privacy Rights
As a California resident, you have the following rights under the CCPA and CPRA:
- Right to Know: You have the right to request information about the categories of personal information we have collected, disclosed, or sold in the past 12 months.
- Right to Delete: You have the right to request the deletion of your personal information collected by us.
- Right to Opt-Out: You have the right to opt-out of the sale of your personal information. However, we do not sell your personal information.
- Non-Discrimination: We will not discriminate against you for exercising your rights under the CCPA, including denying you goods or services, charging different prices, or providing a different level or quality of services.
Exercising Your Rights
To exercise your rights under the CCPA and CPRA, please submit a verifiable consumer request by contacting us using the information provided in the “Contact Us” section below.
Verification Process
We will verify your request using the information associated with your account, or through other means as required by law. You may designate an authorized agent to make a request on your behalf, and we may require proof of your authorization and verification of your identity.
CCPA/CPRA Contact
If you have any questions or concerns about our privacy practices or your rights under the CCPA and CPRA, please contact us at: chrisandben@trailswine.com
Changes to Our Privacy Policy
We may update this privacy policy from time to time to reflect changes in our information practices. We will post any changes to our website and indicate the date the policy was last updated. Your continued use of our website after we have made changes to the policy will constitute your acceptance of the updated policy.
Contact Us
If you have any questions or concerns about our privacy policy or the use of your personal information, please contact us at chrisandben@trailswine.com